Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side monitoring as a method to enhance their information collection procedures. While it needs more technical knowledge than routine GTM and might present added prices, it can bring about better accuracy and even more reputable information


Pixel tracking makes use of an item of code to register conversions on your internet site. It's easy to establish and much less vulnerable to advertisement blockers.

1. A lot more accurate information
The traditional technique of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser privacy plans. This means that the data being sent out to Google Ads, Facebook Business Manager and other systems is less accurate than it ought to be.

Server-side tracking is a more safe alternative that aids to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be affected by ad blockers or other safety procedures. This gives more accurate data and a more total photo of individual journeys across channels.

Additionally, this kind of tracking allows companies to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based monitoring. This versatility offers marketers more ownership over the data they send, and makes it easier to adhere to different data legislations. It's likewise a great deal much less at risk to fraudulence, as it's harder for illegal stars to adjust the system by modifying the postback link.

2. Much better control over information.
Server-side monitoring enables services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can aid marketers make even more enlightened advertising and marketing choices.

Standard pixel tracking depends on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, constant data that is much less prone to interference.

This type of monitoring additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more reliable for services looking for to adjust to these adjustments.

3. Less vulnerable to fraud
Server-side monitoring enables organizations to control data hauls prior to it reaches 3rd party endpoints, improving protection and privacy. This is specifically vital as different internet browsers and platforms progressively change exactly how they handle cookies. As an example, in iOS 14, Safari will just deliver first-party cookie data and will certainly not allow pixel-based monitoring. Making use of server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.

Furthermore, server-side monitoring enables you to catch user information directly by yourself web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and privacy offenses.

A server-side tracking system is a collection of instructions that tells your internet site's server what occasions to tape-record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny item of code on your page to collect data from individuals.

4. Much easier to apply
Server-side tracking is a data collection process that occurs on the internet site's very own server, bypassing web browser restrictions. This indicates that information programmatic advertising software accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it reduces the scope of data administration and provides companies more control over transmission, making it generally much more trustworthy. Therefore, it's much less vulnerable to information challenges caused by things like a broken connection or an active ad blocker being installed.

With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing tools on the server. This allows you to have more accurate data and helps guarantee compliance with privacy policies such as GDPR. Furthermore, it also avoids the tracking constraints enforced by internet browsers and advertisement blockers.